Black Friday, Your Way
Get ready for the loudest week of the year in a way that still sounds like you and honours how you do business.
A self-paced training for women who sell their expertise and have wondered if Black Friday even applies to a business like theirs. Start tonight and go at your own pace.
$87
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You can already picture your inbox that week.
Countdown timers, all caps subject lines and 40% off everything. The last thing you want to do is add more of that.
You priced your offer the way you did for a reason. Cutting it because of the calendar feels like undoing something you built on purpose, and showing up with a sale during the busiest week of the year feels like announcing you need the money.
You've got your main service and nothing small, and building something new sounds like weeks of work you don't have. Plus, the last time you put something together and shared it, it got crickets. You're not eager to feel that again in front of everyone.
Then there's your audience. They're people you actually know. The thought of them feeling cornered into buying from you makes your stomach do flip flops. If your friends are running promotions that week too, adding yours feels like taking a piece of their pie. You'd rather stay quiet than be the reason someone else's sale underperforms (noble but not realistic!).
So you sit it out. Again. Then January shows up slow and you're watching women with half your experience book the clients because they were willing to post and you weren't
You've built something good. You shouldn't have to choose between being heard and sounding like yourself.
Here's what I know after 16 years of doing this.
Your people are going to spend money that week. They've budgeted for it. They're expecting to see offers and they're paying attention to businesses in a way they don't the rest of the year. The only question is whether they spend it with you or with someone who was willing to show up.
You don't have to lower your prices to participate. You can just remind people what you do. The clients who hire you in January are the ones who heard about you in October and November. If you go quiet because you didn't want to come across as salesy, January usually goes quiet too.
You can also highlight other people's businesses and make money in the same week. You don't have to pick one.
I've found eleven ways to show up for Black Friday.
Ten of them never touch your price. Most women only know about the one.
I'm Krista Smith. I've been teaching tech and marketing to women over 45 for 16 years. I'm a former teacher, a StoryBrand Certified Marketing Guide and a trained coach.
Here's how the training works.
Part One: The Menu Masterclass
We go through every reason you've been telling yourself to sit this out, and each one gets answered before you've had time to argue with it. Then I hand you the full menu. Eleven ways to show up for Black Friday, why each one works, the exact steps, and what it looks like for a coach, a designer, and a woman who works with clients in person. You could set up any one of them from your notes alone. You finish with a workbook and a little homework before Part Two.
Part Two: The Sorting Masterclass
You bring every idea Part One stirred up, including the ones you've been avoiding and the ones someone else told you to do. I'll walk you through saying them out loud, to a friend or into a voice memo, because that's usually where you hear which ones actually matter. Then we sort. What you could realistically build in the weeks you have, not what you wish you had time for. What sounds like you and what would make you cringe to post about. What goes in the parking lot for next year, so you can let it go without feeling like you gave up on it. You finish with one idea, chosen and said out loud
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Part Three: Build It
This is where you make your thing. The workbook walks you through building a first draft of your offer, finished enough to keep going on your own. If you get stuck, the Lab Day recordings are right there so you can watch other women work through the same questions you have.
Part Four: The Launch Plan
You get a suggested calendar that tells you exactly when to show up between now and Black Friday, so you stop deciding every day. A clear answer to how often is enough, so you're not overposting out of panic or going quiet because it felt like too much. Prompts for ChatGPT or Claude to act as your thought partner and help you write your promotion in your own voice. I'll also show you how to talk about what you built so it feels like telling people what it is and letting them decide.
PLUS THIS BONUS
Bonus: The Live Recordings Every session from the live workshop, including all the Q&A, Lab Day and co-working. You get to hear the questions other women asked, and I promise some of them are the exact ones sitting in your head right now.
Picture this in November.
You know what you're offering and why. You have a calendar that tells you when to post, so you're not waking up every morning wondering if today's the day. Your posts sound like you because you wrote them. You cheered on your friends that week and made money that week too.
When January comes, there are already names on your calendar. If you sit it out again, the money still gets spent. It just goes to whoever showed up, and that idea in your notes app waits another year.
This is for you if:
✅ You're a service provider with a premium offer and you've never once considered a Black Friday sale.
✅ You've watched Black Friday come and go every year and told yourself next year you'd do something with it.
✅ You have an idea in your notes app that you keep talking yourself out of.
✅ You want the revenue without the noise, and you've assumed you can't have one without the other.
✅ You recommend tools or products to your clients constantly and had no idea you could be earning from that.
✅ You'd rather leave money on the table than make one person feel obligated to buy from you.
✅ You have an old course or workshop sitting there doing nothing.
✅ You'd rather spend the week celebrating other small businesses, and you want to know if that actually works.
✅ You'd rather work through this on your own schedule than show up at a set time.
What you get:
The full training, in four parts, the moment you purchase.
The workbook, launch plan, templates and AI prompts.
Bonus: ACCESS to the LIVE workshop happening on September 28-September 30, 2026 from 6-7:30 PM ET. Then one live Q&A on October 10 from 6-7:30PM ET AND every recording from the live workshop, including all the Q&A, Lab Day and co-working sessions.
Lifetime access in your private student portal.
FAQ
Do I need to have an offer already?
No. Part One gives you eleven options, and several of them don't require you to build anything at all.
I sell my time, not products. Does this really apply to me?
Yes. Every option is walked through for a coach or consultant, a designer (web, graphic, interior), and a service based business owner who works with clients in person. This was built for you.
Is there really enough time?
Part Two is designed to make sure you pick something you can actually finish in the weeks you have, and the launch plan tells you exactly when to show up between now and Black Friday. Several of the eleven options take very little setup, so even if you're starting later than you'd like, there's something on the menu that fits.
What if I decide I don't want to do Black Friday at all?
Then you'll know that on purpose instead of by default, and you'll have a January plan anyway. That's still worth $87.